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A very interesting way to improve your blog for both readers and search engines is to work on cross-linking your posts with other related posts. First of all, it will give the opportunity to your visitors to continue reading content they might be interested in. Secondly, it’s a great way to improve your WordPress blog [...]
Posted 1 hour 25 minutes 21 seconds ago
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InMobi to exclusively represent mobile advertising sales for detikcom mobile apps Singapore – InMobi, the world’s largest independent mobile advertising network, has announced an exclusive mobile advertising partnership with Indonesia’s first and largest news portal detikcom. The two-year exclusive deal is geared towards bringing rich media mobile ads for the first time to detikcom’s rapidly [...]
Posted 1 hour 49 minutes 59 seconds ago
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Another busy day in the forum. There was a SOLID post on the proper way to set up a pay per call campaign. Adjuggler legit? More CHEAP Mobile Traffic Start LGA with Mobile Traffic! Pay Per Call Campaign Guide Obtaining mobile network publisher lists JumpTap Case Study 300+% ROI [Announcing} - 1st Ever Lead Gen [...]
Posted 3 hours 35 minutes 19 seconds ago
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What is a CTR that Plenty of Fish advertisers would consider “fully optimized”? The average CTR is 0.15%, but it varies greatly. More importantly if you’re only focusing on CTR you’re missing out on what really makes a campaign successful (as I’m assuming you’re DR focused). A high CTR is great, but if those clicking [...]
Posted 6 hours 48 minutes 25 seconds ago
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What is a good CTR for a Facebook ad? Here are some benchmarks that you can use based on very broad/aggregated targeting and campaign types. There are outliers well above the “Optimal Range” but most advertisers cannot achieve them due to their various constraints. Optimal CTR: 0.11%-0.16% Above Avg CTR: 0.07%-0.09% Average CTR: 0.04%-0.05% Below [...]
Posted 6 hours 52 minutes 57 seconds ago
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A few statistics from Pew Research. Interesting to see that while some of us are online constantly, there are still a lot of people who are not. Also, the second chart shows the high percentage of mobile phone users as well as the spike in tablet computer owners. According to Pew Research: Currently, 87% [...]
Posted 6 hours 58 minutes 24 seconds ago
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Facebook holds money transmitter licenses in at least 15 states, according to an analysis by American Banker. In it’s filing for an initial public offering, Facebook said it applied for certain money transmitter licenses and planned to apply for more … Continue reading →
Posted 7 hours 1 minute 14 seconds ago
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It’s personal accountability. Accountability can be defined as an obligation or willingness to accept responsibility or to account for one’s actions. Personal accountability is all about holding yourself accountable for the actions that you know you should be taking to achieve desired outcomes. It’s about avoiding procrastination and working on the right things. It’s nothing [...]
Posted 9 hours 7 minutes 57 seconds ago
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Well it looks like we have a solid topic for our ThinkTank we’re going to be holding Monday night in Las Vegas. Apparently, a presentation by Peter Corbett of ad agency iStrategyLabs, leaked online and displays several features of Facebook’s new “Premium Ads.” According to his presentation the new ads will allow brands to originate [...]
Posted 9 hours 23 minutes 42 seconds ago
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Facebook plans to require its premium homepage ads to be in page post format, according to a document leaked to GigaOm. We’ve independently confirmed the news with someone briefed on the matter. The format change is not a major departure … Continue reading →
Posted 9 hours 29 minutes ago